Process: Uncovering The Moral Machine

You may already be familiar with the infamous “trolley problem” from memes or games: A trolley speeds down the tracks, about to kill five people tied to the tracks. You, a lever in hand, may choose to switch the trolley to a different track where only one person is tied to the track. Should you pull the lever to kill one and spare five? With the rise of smart cars, maybe a more practical question for manufacturers and designers would be, would your customer buy a car that could potentially kill five pedestrians to save one driver?

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